Marketing Manager

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

We are looking for a dynamic Marketing Manager to lead innovative, data-driven campaigns for our cluster. In this role, you will plan, develop, and execute integrated marketing initiatives for our 8 UK south attractions (including the London Eye, LEGOLAND Windsor & SEA LIFE) across media, creative and owned channels – creating engaging experiences that drive consumer demand and revenue growth.

As a key member of our Go-to-Market team, you will collaborate closely with specialists across performance marketing, social media, PR, and membership & loyalty, with additional support from regional SEO/GEO, Consumer Proposition, and Indirect Sales teams. You will adapt global campaigns for local markets, ensuring relevance and consistent brand messaging, while coordinating with cross-functional partners and external agencies to deliver seamless, impactful campaigns.

By leveraging customer insights, market trends, and analytics, you will continuously optimise campaigns, monitor performance, and provide data-driven recommendations that maximise ROI. This role requires a commercial focus, a “can-do” attitude, and a passion for delivering marketing that engages, inspires, and delivers measurable results.

• Minimum 3+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
• Proven experience in developing and executing integrated marketing campaigns across multiple channels – with an emphasis on media & creative
• Strong analytical skills with the ability to use data-driven insights to inform marketing strategies and paid media channels
• Creative acumen, with proven experience in writing briefs, evaluating creative output, and delivering campaign collateral  
• Experience in cross-functional collaboration and managing multiple priorities.
• Ability to manage marketing budgets and demonstrate marketing ROI.
• Commercial understanding of how marketing contributes to business performance.
• A passion for entertainment and tourism, with a customer-first approach to marketing.
• Strong stakeholder management skills to influence and partner effectively across teams.
• Excellent verbal and written communication skills.

• A competitive annual salary
• 33 days holiday (including bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes – 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass – 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…