Head of Marketing

Lead the charge in driving visitor demand and elevating the guest experience at Chessington World of Adventures. As Head of Marketing, you’ll inspire a talented team to deliver bold, data-driven campaigns that hit revenue targets and build brand love. Working within a dynamic matrix of global marketing and cross-functional experts, you’ll be the key marketing partner to your attraction’s leadership while aligning with Merlin Entertainments’ broader vision. This is a high-impact role for a commercially sharp, digitally savvy leader ready to make magic happen.

Main Responsibilities

Marketing Strategy: Develop and deliver the marketing strategy for your attraction working alongside your Regional Marketing Director, aligning with the company’s overall business objectives. Ensure a cohesive and impactful brand presence across your market.
Campaign Planning & Activation/Execution. Lead the planning, development, and activation/execution of compelling integrated marketing campaigns for your attraction and experiences that engage and inspire our target audiences and deliver our customer, brand and commercial objectives.
Brand Management: Work closely with the Global Brand to align marketing efforts with brand strategies & frameworks and drive brand growth. Ensure consistent brand messaging and identity across all marketing activity.
Cross-Functional Collaboration. Deliver our marketing objectives by embracing matrix working and building partnerships across Merlin and with external agencies to ensure strategies are integrated across all customer touchpoints.
Customer Insights & Analytics: In collaboration with the Global Insights team, drive customer engagement by putting target customers at the heart of marketing plans, ensuring a deep understanding of customer behaviour, market trends, and the competitive landscape.
E-Commerce & Digital Marketing. Work closely with E-Commerce & Digital Marketing, and Content, to build cohesive, compelling strategies and plans that deliver our objectives for our e-commerce and digital channels, focusing on growing traffic, reach, engagement and conversion.
Regional Marketing. Work as a team with your regional marketing peers and colleagues to support your Regional VP Marketing / Marketing Director and ultimately the Regional MD by developing marketing plans that deliver our regional and attraction objectives. Drive relevance and effectiveness by ensuring any global activity is adapted effectively to meet the needs of local markets. Use frameworks provided for regional teams to help achieve local marketing goals and build best practice.
Leadership. Lead and develop a high-performing team, fostering a culture of creativity, collaboration, and excellence. Ensure ongoing professional development and growth opportunities for team members.
Measurements & Budgets: Provide regular reporting and insight to senior leadership, making data-driven recommendations for continuous improvement. Manage the attraction marketing budget, ensuring optimal allocation of resources across campaigns and regions with no overspends.