
Merlin Entertainment
We have a new opportunity for a Global Brand Manager – MT Experience. This role will be responsible for shaping and delivering brand plans that align with long-term strategy, ensuring consistency and relevance across all marketing touchpoints. The successful candidate will lead innovative brand activities and experiences that engage target audiences, drive awareness, and support commercial growth.
Working cross-functionally with internal teams and external partners, this role will oversee brand positioning, creative development, and campaign execution to bring our brands to life in a compelling and consistent way. The Brand Manager will also be responsible for monitoring brand performance, analysing consumer insights, and ensuring that best practices are shared across the marketing community.
This role is flexible globally on location (exc. APAC and West Coast USA), but you must be able to align with UK operating hours.
Key responsibilities:
Develop and implement brand plans that align with long-term strategy and annual marketing objectives.
Lead creative development, ensuring consistent and impactful brand messaging across all touchpoints.
Monitor brand performance, analyse insights, and optimise strategies to drive awareness and engagement.
Collaborate with internal teams and external partners to deliver high-quality brand activations and experiences.
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