Senior Communications Manager – Alton Towers Resort

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

Due to continuing growth and development of Merlin’s attractions and brands on a global scale, we are looking for a Senior Communications Manager to join our marketing department on a full time basis. The role will be based at our Alton Towers office, with a hybrid element for those looking for more flexibility

Key Accountabilities

Deliver Local Strategy: Adapt and implement the corporate affairs strategy for Alton Towers, ensuring alignment with Resort priorities and broader corporate initiatives.

Collaborative Communication: Contribute to UK-wide communications efforts, recognising Alton Towers’ key role within Merlin’s UK portfolio. Support activities at other Merlin sites when needed.

Effective Planning: Develop and deliver a tailored communications plan for Alton Towers.

Public Relations: Lead the creation and execution of engaging PR campaigns, aligned with national park strategies and the Alton Towers marketing plan.

Crisis & Issues Management: Manage crisis communications, following agreed protocols and collaborating with the UK Communications Director. Participate in the UK-wide out-of-hours on-call rota.

Agency Coordination: Oversee agency contributions, ideally through joint commissioning with other attractions, in line with UK Communications direction.

Media Relations: Build and maintain strong media relationships. Manage press enquiries professionally, aligning with global messaging as appropriate.

Stakeholder Engagement: Support the Divisional Director in engaging key local stakeholders and highlighting Alton Towers’ positive community impact.

Internal Communications: Assist in rolling out global internal comms, ensuring local relevance, in collaboration with UK and Global Internal Communications leaders.