Marketing – Assistant Planning Manager

Job description

• Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution.

• Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy.

• Triaging new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery.

• Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.

• Be able to analyse core marketing KPIs and understand content marketing engagement data to integrate learnings into future campaign planning.

• Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.

• Work together with Growth Marketing Accelerator team to effectively plan “full funnel” integrated campaign plans to deliver commercial success.

• Ensure high-quality agency briefs are delivered to our agency partners.

• Successful and compliant delivery of campaigns to budget and time.

• Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.

• Management of team budgets

You’ll report to the Marketing Planning Manager within the Campaigns & Social Marketing Accelerator team.

About you…  Specifically, you’ll need to have:

• Brand and or product marketing experience for leading consumer brands – experience in planning and managing high value budgets for efficient media and production plans

• A strong technical understanding of a broad range of marketing channels and the media landscape

• Stakeholder management experience influencing and working with senior leaders in organisations

• Excellent communication (written and verbal) and confident presentation skills

• Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result

• A strong eye for detail and consistency

• The ability to work cohesively with colleagues from various disciplines to drive impact, being collaborative and driven.

• A focus on personal development and learning