Merlin Entertainment
Location: London
Division: Creative
Contract Type: Fixed term (Maternity Cover)
Are you ready to design the future of fun?
We’re on the lookout for a visionary Interactive Experience Creative Lead to join our global Creative team during a key maternity cover period. This is a rare opportunity to shape world-class, story-driven attractions – blending storytelling, technology and play in truly unexpected ways.
You’ll lead the creative charge on large-scale, interactive and immersive experiences, with a focus on LEGOLAND® and other major IPs across our global family of brands.
What You’ll Do
Lead the Creative Vision: Drive the concepting, development, and delivery of interactive guest experiences across our theme parks, gateway attractions, and new products.
Design with Purpose: Craft guest-centred, intuitive, and imaginative physical-digital experiences that push boundaries in immersive design.
Prototype & Playtest: Bring concepts to life with digital and physical prototypes—then playtest, refine, and repeat.
Collaborate at Scale: Work hand-in-hand with Creative Technology, Digital & Data, Product teams, and world-class external partners.
Gamify & Innovate: Pioneer playful, layered narrative systems and gamified experiences in location-based environments.
Communicate Creatively: Own UX flows, experience maps, interaction models and storytelling treatments to share your vision clearly across the business.
Oversee Excellence: Guide external vendors and partners to deliver high-quality output that meets our creative and brand standards.
Who You’ll Work With
You’ll collaborate closely with:
The SVP, Global Brand and Creative Strategy Director to ensure brand alignment.
Our Product Delivery Team and Regional MDs to deliver experiences that are as operationally viable as they are magical.
A global cast of creatives: ECDs, designers, producers, strategists, and more.