Job Description
Job Description
CRM Account Executive – Marketing Operations Birmingham
Location: Birmingham (Hybrid)
Career Level: 11
What we do?
At Accenture, we deliver meaningful customer experiences, which is the
The new battleground for brands. Marketers today are expected to deliver exceptional customer experiences at the right time, with every interaction – acknowledging the individual. With accelerating complexity, delivering a cohesive brand experience remains elusive. Our clients, especially CMOs, are looking for expert global partners who can create, innovate, activate, and scale marketing operations programs that deliver increased impact, powerful customer experiences and marketing-led growth.
Working within Brand Response…
Your career is about what you want to be and whom you want to be. It’s about bringing your skills, curiosity and best true self to your work, team, and community.
As part of Accenture, you’ll learn, grow, and advance in an innovative culture that thrives on shared success, and diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways. Here, you’ll match your ingenuity with the latest technology and thinking to make incredible things happen.
If you’re looking for an exciting and challenging career, working in a vibrant environment, with access to world-class training from our global network of experts. As part of Brand Response, you are part of a tight-knit team, working on exciting global brands, where you are at the forefront of the team. This opportunity will be challenging, but rewarding, and will give you the opportunity to develop a wide range of new skills on the job.
Role Overview:
The CRM Account Exec will work within the Accenture Marketing Operations Birmingham Team to co-support the BP fuels loyalty and European Castrol CRM accounts team, working alongside the Senior Account Manager. The team is responsible for all the CRM campaigns, to drive acquisition, retention, and usage. CRM is fundamental to the success of the client, as it’s the main way to directly communicate with their customers. You must be a key point of contact for the client through receiving briefs, bringing creativity to life, delivering assets, and ensuring overall harmony for the account. To be successful in the role you must be all over the detail of the client, ensuring you know the landscape, be clear in your communication, and have a determination and drive to do the best for the client.
Responsibilities:
- Working closely with the Senior Account Manager to interrogate client briefs, and develop an internal approach (i.e., bringing the client brief to life)
- Guiding the creative process including briefings, reviews and approvals
- Supporting the delivery of campaigns with the client, answering briefs, and questions and maintain governance procedures
- Controlling estimates, budgets, invoicing, and timings
- Supporting project and status meetings with clients
- Engaging with clients and internal stakeholders across the business (Birmingham and London) and ensuring that relevant parties are informed
- Contributing to continuous process improvement to ensure a seamless and successful delivery of client briefs
- Attention to detail
- Organisation is key
Qualifications
Person Specification
Skills/Experience:
- Sound working knowledge of all aspects of the marketing mix with particular experience in loyalty, CRM, data and direct response channels an advantage
- An innovative and strategic approach to problem-solving
- Flair for multi-tasking and handling a high volume of work efficiently and accurately
- Meticulous attention to detail
- Financial acumen including estimating and budget tracking
- Previous Experience in a client-facing role is an advantage
- Excellent presentation and verbal/written communication skills
- Proficient in using Microsoft Excel, Word and PowerPoint
- Understanding of a global account and its position within the market
What’s in it for you
At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25 days’ vacation per year, private medical insurance and 3 extra days’ leave per year for charitable work of your choice!
Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable the delivery of the first-class services we are known for. Please note, the work location for this role will include a mix of working remotely, onsite at a client or in an Accenture office or centre.
